Welcome to our agency blog! We hope you find this section of our website informative, useful in solving challenges, and perhaps even entertaining. My first entry has me thinking about the 08 games in Beijing. As you may have seen in the Extra, Extra section of our website, we just completed an 08 Olympic partnership for one of our flagship accounts; The Hershey Company. This deal (U.S. only) got me thinking about the impact the Beijing games will have on global brands. Having traveled to China on business, I witnessed first hand the people's incredible spirit and commitment to innovation--I was awed at the development of cities like Shanghai. It's hard to imagine how any brand isn't pointing (and investing) at opportunities in China. After walking around modern cities with construction crane skylines and then traveling a few blocks off the beaten path, I quickly learned the delicate balance between booming capitalism and fragile poverty. It made me realize that yes, brand bets in China are needed, but you better have a long term view and, MOST importantly, patience as the marketplace achieves wealth and real consumer spending takes hold. Nonetheless, nowhere will the power of sport be on display more than the 08 Beijing stage. And, if you are truly a global leading brand, how do you not find a way to use the Olympics as a springboard for your business?
-Peter Stern
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